Posted on April 10, 2017
A few months ago we had the pleasure to work with West Hill Park on an exciting school video. With a combination of wonderful teachers, great facilities and exciting amenities, it meant that this video had an enormous amount of possibilities for our film crew. The only issue we had was coming up with a creative piece that could encompass all elements this school could offer! However the more we delved into this project, the more apparent it became that this would be a place we all wished we’d been able to go to as children.
The concept behind the video was that this school provided not only high-level academia, but it gave children the perfect starting point to build long lasting memories. The core part was reiterating the message that this school were equally encouraging progression, (in an academic aspect) but also just as passionate about personal development as well.
Creative Director, Dave Whayman explained that the school was extremely attentive to the crews' needs, which really highlighted how important making this video was to them. Often schools try to squeeze in filming around their hectic schedules, but this particular school was quite the exception, the entire school came to a standstill to make sure they were all part of this project. It was obvious to all that there was a clear driving force of passion behind this creation, something that is obviously reflected in the surge of video views in 24 hours of the launch.
West Hill Park decided to utilise our Get The Ball Rolling package for the launch of their video on social media. They already had some great digital platform coverage but were not too sure of how to go about ‘launching’ it properly. With the help of our distribution team, they managed to get a great level of traction to their video straight away, and currently have had over 23k views since the launch. It was exciting for both parties to see the amount of interaction the video was having, both in views and in wonderful comments about the school.
The video takes viewers on a wonderful journey through a number of daily activities, some of which the pupils experience on a day-to-day basis. The video provides a glimpse into the West Hill Park way of thinking, with the idea that they try to make learning fun for all those who attend. The refreshing and somewhat unique selling point to this school is that the experiences they offer will become those life-long memories, or in this situation, a West Hill Park First.
Have a look at the video we have created for West Hill Park below.