Posted on September 08, 2017
Exceptionally proud and excited to be supporting the Royal Grammar School Worcester with the launch of their new school video.
RGS Worcester went with the creative concept of #worcesterisgreen because it sharply penetrates their local market and makes a statement about the position of the school. Coupled with a conscious decision to make a film only about the pupils and not the staff or school's provision, the strategy to increase engagement, instil pride and have fun with it all, has been a raging success.
Crucially, the film launch was seamless, generating nearly 50,000 views since its launch in September, but even better than that, the campaign itself has been ingrained into every marketing medium possible! From print ads to liveried min buses to face painting at sports events - the #worcesterisgreen campaign will live on as a 'brand identifier' for years to come. And isn't that the point?
Keep an eye on their website and #Social #media channels to find out more!
Web | http://www.rgsw.org.uk
Twitter | https://twitter.com/RGSWorcester
Facebook | https://www.facebook.com/rgsw.org.uk