The key to quality video production is the art of questioning, listening and understanding. We understand that you have a vision for what your video needs to achieve; it’s our job to bring that to life. This starts with in-person consultation, free of charge, during which we look to understand you, your audience and your establishment.
When starting and developing a relationship with a new customer, we believe that a huge amount of research should underpin our strategic and creative propositions, so that we can fully understand your institution, heritage and aspirations. To achieve this, we can apply one of three individual ‘research pathways’, the choice of which depends solely on what would be best suited to your establishment.
Armed with as much information and collateral as possible, we now enter into the world of creative meetings. Key members of our creative team come together to explore the techniques, narratives, language and visuals that can help you tell a powerful story in video. Sometimes frustrating, always fun, our aim from creative meetings is to be able to present you with a range of options for how that story should be told.
Affixxius Academic is excited about every project it produces. When presenting our initial concepts back to you, you can be guaranteed enthusiasm and excitement with a clear justification and reasoning behind every part of our suggestions. Either conducted at our base, Trinity Hall in Loughborough, or at your premises, we are looking in this meeting to excite you about our vision for your brief through Director’s Treatments, indicative visuals and creative references – still without obligation or cost.
The presentation of our initial creative concepts is not the end of the creative process. With a clear indication of commitment to the available budget (which will be clearly outlined in the previous meeting) and the likely progression of the project, we look to refine our video production concepts to greater detail. This can involve the creation of storyboards, animatics and more detailed treatments as required by a re-presentation of concept to the key stakeholders.
Our projects will never lack ambition. Projects involve high levels of Pre-Production, including the arrangement of cast, locations, props and specific, technical requirements.
We have an unwavering commitment to high production standards. Always shooting on cinema and broadcast-level camera systems and with a wide range of lighting and sound options, our productions are detailed, exciting and fast-paced, broadcast ready. Driven by our in-house team of specialists, the quality and accuracy of the production is our primary motivation.
The Affixxius Films in-house post-production team includes highly-trained specialist editors, digital compositors, special effects artists, animation artists and motion graphics artists. You will have direct contact with senior members of the team to advise you on timescales and answer any questions you may have during the process.
When the first ‘full’ version of your video is ready to view you will be invited to our private seven-seater cinema to view the piece for the first time. The first viewing is really important – it gives you the chance to see and ‘feel’ the video in the same way as your audience will. At this session we will be able to collect initial feedback and make basic changes. Any more detailed changes will be completed by the studio as quickly as possible before a final master is supplied to you in the various formats you require.
Having a great film is only the start. The value you derive will come, ultimately, from the distribution methods you are able to put in place. To assist with this, we provide an optional distribution consultancy package, where the ultimate goal is to diversify the level of reach your video content gains across all major platforms, whilst aiming to make sure that the project reaches its target audience.