Posted on January 10, 2017
It has been over a year since 15 year old Leicestershire schoolgirl Kayleigh Haywood was murdered. A tragic event that not only caused great impact in her local area, but a tragic story that has affected the whole nation.
Sometimes these horrendous events need to be told to raise awareness so that they never happen again. That is exactly what Leicestershire Police wanted to achieve when they asked us to recreate the events of her death in a video. This was a new challenge for the Affixxius team, to find a way of creating a piece that was delicate and respectful in approach, but would still deliver the hard-hitting message of, being careful with who you speak to online.
Technology has advanced so much over the years; with just a touch of a button we can communicate with anyone from around the globe. This opens up so many fantastic opportunities, but it can also make it far more accessible for those with bad intentions. As adults, chances are we are more clued up with who we should and shouldn’t speak to, but with many children now having the same access to communicate, it can make it significantly easier for strangers to make contact with those far more vulnerable.
The reaction the video had was far more responsive than we anticipated, it was clear we’d managed to capture how important this message was. Even though many have said it is hard to watch, it does make you stop and think about the potential consequences when speaking to strangers on the internet. Since the release of the video in schools, the police have managed to stop a number of cases escalating to the point of Kayleigh’s.
A number of schools have been showing Kayleigh’s Love Story video to pupils aged 15 and over.
“Its message is hard hitting and feels very close to home being from Leicester. It’s so important for young people not just in our own community to watch, but understand how real this stuff is and where it's happening. Hopefully it'll make young people think twice about those they talk to on the internet, and not to be afraid to raise any concerns by to talking to an adult.”
Emma Hope - Teaching Assistant, Babington Community College
Kayleigh’s Love Story has now gone live in full and the response has been far greater than we’d imagined. The impact the film has had is truly incredible, fetching in over 5 million views worldwide.
We set out to create a piece to capture Kayleigh’s story the best we could, since doing so we’ve been overwhelmed by the positive feedback we have received because of it. To be proud of something so horrific is not only difficult to contemplate but it also feels a bit of a grey area. We feel simply thankful that we have been part of making something that will hopefully illuminate it ever happening again. We are honoured that it has already helped stop other cases developing to the same stage as Kayleigh’s, and hopefully it will continue to do so.
The press coverage has been globally covered. We have selected a few to view below.
Alongside the coverage above, there has also been numerous radio mentions and interviews with both Leicestershire Police and Affixxius.
Kayleigh’s Love Story – Full Version
*Kayleigh’s Love Story has been awards with an RTS Award for Best Promotional Program, The Drum Cream Awards for Best Online Video and the Bronze EVCOM Award for Best Social Film.
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