Posted on March 06, 2017
If you’re social media butterfly who clicks on the daily trends on Twitter, watches the snippet clips on Instagram or scrolls through Facebook for the latest news, you’ll have heard on the grapevine that video content is the new up and coming trend of marketing. At present this all appears to be a popular topic amongst those in the industry, and if you’re not in that particular area of work this may help bring your company up to speed.
Even now we are gradually seeing more and more companies embracing this exciting marketing option. We believe it is a great way to showcase what companies offer to potential consumers. Whichever way you look at it, the video marketing industry is about to take over and by the time we hit 2020, the majority, (over 75%) of traffic will in fact be video*.
Why should you start now?
Like anything you need to strike whilst the iron is hot - why wait until it becomes the done thing? Using video content on digital platforms gives you a new media tool for people to engage with. There are only so many links or pictures you can share, but using video gives you a new exciting string to your bow.
According to data collected by US comScore, Facebook boasts over 1.79 billion monthly active users, Instagram has over 600 million on that platform and thousands can be seen on various other apps and websites. We actually spend an average of 20% of our time on our mobile phones, plus an additional 6% of our time also spent on other digital devices.
Why is this all suddenly about to take off?
It’s quite obvious why this is all happening when you look at how far technology has come. We’re about to see the launch of a new Nokia 3110, do you remember the first kind back in the late 90's? You could do so little on that device in comparison to today’s models. The world wide web is quite literally at our finger tips, which we often don’t realise and take for granted. If we want to find something out we can quickly pop our query into Google and a whole host of options will present themselves, some devices allow us to speak commands to generate the resolution to the query. Many of us interact with our phones whilst commuting, waiting to collect the kids from school, or a quick social scroll when we're waiting for the kettle to boil. I'm sure you'll agree everything is now so easily accessible.
Where is best to share your video?
At present 65% of marketers prioritise social video platforms such as Facebook, Snapchat & Twitter over traditional web video platforms like Vevo and YouTube. We tend to use Facebook predominantly with clients, but firmly believe you should utilise as many as these platforms as possible. With the correct implementation and audience analysis, the possibilities of reaching your target market can be endless.
Interested in making a video with us? Send an email to firstname.lastname@example.org
All distribution and social media enquiries please contact email@example.com
*Stats via Hootsuite webinar data