Posted on February 29, 2016
With just over 24 hours into the unveil of the #HearTheRoar campaign featuring the Leicester Tigers Rugby team and responses were fantastic. Across social media platforms, the promotional video has particularly received several positive feedback from fans and players, they were particularly impressed with the production quality and the slick marketing content that accompanied the campaign.
The major objective of the film was to instil a sense of pride and enthusiasm into the club while fostering the necessity of purchasing priority package tickets for the following season. So far its quite fair to say that we are well on our way towards achieving both goals as the initial reactions to the campaign continues to put the spotlight on the superior atmosphere and experience Welford Road provides to fans both young and Old. We collected a few of snapshots to the project so far:
With over 250,000 combined views online and some great engagement on Facebook and Twitter, #HearTheRoar is rapidly becoming one of the trendiest sports advertising videos of the year so far. Given our experience with putting together award-winning pieces of this nature we are always very proud to see fans of the world-famous sporting franchises we partner with receive our work so well. Above is the exclusive behind-the-scenes film, featuring our Senior Partner Tim Cabrelli, Project Developer and Marketing Officer Josh Odigie, plus some fantastic footage of our starring players in action.