Posted on July 25, 2016
Ever heard of Drone Racing? No? Well you're about to! We recently completed an epic new project with the world-famous Ascot Racecourse and it's going live today! When approached to create a promotional film campaign for the upcoming Dubai Duty Free Shergar Cup at Ascot we wanted to create a visual experience the modern millennial would truly understand and relate to and after researching a few videos on YouTube, we became hooked on the emerging phenomenon ourselves.
To properly emphasise the fast-paced and competitive nature of the upcoming competition and entertainment experience being offered at this iconic racing grounds, we employed the help of some maverick (excuse the Top Gun reference) Drone Racing pilots. Thanks to the generosity and dare we say bravery of the organisers at Ascot racecourse we held a spectacular circuit both in and around the grounds, past some of the landmark pavilions and exclusive seating areas available at the renowned venue.
Not only were our team given unprecedented to Ascot, we were able to properly utilise everything from the starting cages to the winners circle in this Star-Wars-esque campaign we are definitely sure will turn several heads both upon and after its eagerly anticipated release. The #RacingReimagined campaign just goes to show that our creative department isn't resting on its laurels after the smashing success of sport promotional projects like the award-winning #CricketHasLanded. The full feature will be premiering on our portfolio this week so follow us on social media for updates and exclusive content from this awesome new project.