Project: The Right Mortgage
In an effort to increase their customer-base and advertise the superb quality of services they offer, The Cambridge Building Society were looking to create a new marketing initiative centred around a promotional film. In partnership with creative firm Mobas, Affixxius were tasked with deriving a solid creative concept that could represent the firm’s brand across multiple digital channels.
Full of colour and vibrancy, our creative team centred the plot of this campaign around a young family and particularly their young daughter as she explores the garden while her parents pack up their belongings to move into a new home, thanks to the mortgage services of The Cambridge Building Society. The TV advert subtly emphasises the level of assured services The Cambridge Building Society offers when choosing the right mortgage.
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