Being a large corporation offering health services across multiple locations, the HCA wanted to unveil their new location at the Shard building in the UK’s capital. The client was specific in the need for a clear and direct marketing message to potential patients and new customers.
We were sure to prominently display HCA Healthcare UK’s new outpatients and diagnostics centre with a tour-like marketing video supported by sleek motion graphics and voiceover work. Emphasis was also well placed on their prominent and recognisable location. The Shard has become one of the most iconic and luxurious buildings in the world and this campaign was very keen to stress that HCA’s new facility matched its prestige internally as well.