Antalis approached us to create a film with the ambition of properly and clearly translating the key systems they have put in place to reduce the cost of packaging. With the view of distributing it out to both existing and potential clients. Whilst still in-keeping with Antalis’ already well-established brand.
In order to get across what was quite extensive information in a crisp and clear way, we decided that the best way to approach this was through the use of animation. Our particular focus, therefore, remained heavily on designing a clear and easy to follow script that worked in conjunction with what was being illustrated during the film. Similarly, the colours navy, pink and white were used to encourage consistency throughout the brand.