With the release of their new storybook competition, Joules were looking to use film to shine a light on the opening of the competition, as well as a tool to encourage children to enter their stories. The film was, therefore, to be predominantly targeted and tailored to suit a younger audience, whilst still in-keeping with the overall storybook theme that was already established.
The film follows a mother and daughter who are inspired to enter the storybook competition by a playful talking illustration of a lion. Who was designed specifically to reflect the true extent of a child’s imagination, whilst also physically bringing the idea of storytelling to life. The film continues to follow a fun and cheeky narrative, which, when partnered with a very bright and vibrant style, easily engages with its audience.