During the research and development phase of this project for The Old Hall School, it was clear to us that within the film there must be a certain emphasis towards the very well-equipped and modern facilities provided by the school, since their move to the new site in 2006. In a response to this the project was centred around the tagline, The Old Has Never Felt So New’
The film is, therefore, created around this idea of ‘new’. However, rather than having the sole emphasis of the film showcasing the new and modern facilities that make up The Old Hall school, we flipped this on its head and instead highlight the ‘new’ experiences that the school provides the children day in day out. The introduction of animated characters throughout gives the film an additional sense of playfulness and character giving a true reflection of the atmosphere felt within the school.