Project: Like Herding Cats

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Campaign Images

Client:

Axelos

Background
The aim of the project was to capture the imaginations of those in a huge range of positions where project management is a core responsibility. In essence, the brief was to make a hero out of our Project Manager character by drawing attention to the frustrations they face on a day to day basis and ultimately position Prince2 as the invaluable tool to make one’s life easier.
Delivered
What we delivered was a witty series of films that had thoughtful, self-deprecating tone. This approach brought together a powerful sense of irreverence in an extremely dead-pan manner to make what is, in truth, a very simple point. The role of the Project Manager is a hugely challenging and rewarding one, but it is often (if not always!) laced with huge frustration.