Although it presents challenges for the marketer, the breadth of the St. Benedict’s provision is, without doubt, one of its greatest assets in the eyes of its audience. Where a distinction between other local schools is acknowledged, it is acknowledged here - in that St. Benedict’s will give a child opportunities for development above and beyond the academic life alone. Ultimately, the success of this film project will come from two places - those inside St. Benedict’s having something to ‘shout about’ their school and those outside St. Benedict’s coming to know it better.
This approach takes a totally different approach to ‘bringing to life’ the key aspects of the research phase. Based on fluid camera movement, this story is fully chronological, and gives the audience an emotional ‘journey’ through the school with a verbal style that will be invaluable to the school in other marketing usages beyond this film project.