The chairman of the club, Alan Hardy, approached us with an ambitious video brief geared around season ticket renewal. A secondary objective of the film was to improve attendance across the board for match days both home and away. Alan also briefed us on the style and tone that he wanted as this needed to reflect the clubs grit and determination through what been a difficult couple of years.
Since it's launch, the club has reported a sharp rise in match day attendance and the comments across the board suggest that supporters are behind the club and the new promotional video. Featuring more than 100 Notts County Fans, 'My Lane' emphasizes the importance of everyone connected with the club which is steeped in history and boasts the title, worlds oldest football league club. It’s a nod to everyone who has helped take the club from the brink of extinction to promotion contenders as the Magpies enter the crucial final months of the 2017-18 season.