Project: This Nurse

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Background
Building on the success of last years campaign, the RCN approached us to produce a 60-90 second film to celebrate Nurses’ Day which happens on the 12th May each year. It's an opportunity for the public to celebrate the difference nurses and the health care support workforce make to their lives, and for nursing staff to thank colleagues for the support they provide each other, often in incredibly difficult circumstances. Key to this brief was to show the variety of settings that modern day nurses work in as well as the divers skills they possess.
Delivered
Using a scrapbook style theme we produced an entirely animated video that showcased the stock footage and images collated by the RCN in an energetic and heartfelt piece. Tied together with an impassioned and friendly voice over the film perfectly captures what it means to be a nurse and encourages the audience to take a minute on nurses’ day to appreciate this invaluable service and the men and women who make it happen. #thisnurse