Project: Bring Your Fire

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Campaign Images
Background
Dragons are one of the four professional rugby union regional teams in Wales. This concept leans heavily on Wales’ love of the spoken word and poetry. Rhythmic and dynamic in its structure and visuals it paints a vivid picture of Rugby and its place in the community.
Delivered
We wanted to take viewers on a journey of passion, passion for the game of rugby, passion for community, passion for the Dragons, by experiencing and the healthy tribalism that comes with it.

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