Looking to promote the second app in their creative suite, Affinity we're keen to build on the success of the last project and produce something even bigger. Still critical to the brief was the need to show off the key features of the Affinity Photo app, so the concepts we presented need to work at a brand level as well as a more granular level.
The 'Another World' concept warps time and reality to show the viewer the vast number of features at their disposal when using the Affinity Photo app. Shot over 2 days at a studio in South London, the Affixxius team rigged, lit and set dressed the entire shoot. Shoots like these are challenging at times, but when the client trusts and gives you complete creative freedom, it always shows in the final result. It's been a pleasure working with Affinity and we look forward to the next project!