Posted on August 21, 2018
As a creative video agency, we get to work with fantastic companies and have some amazing opportunities that land on our desks, but it becomes even more enjoyable when we get to work with fellow creative companies, ones like Affinity, who understand how to ‘think outside the box’ with their marketing. They were looking for the ultimate impact video for their incredible design app, Affinity Designer. We knew that the core focus and ultimately the creation of this video was to showcase the diversity and possibilities of this designer app. Once we decided how that message would be communicated, we could then begin by building the emotive story around it.
This designer application is simply spectacular, with endless options for the creatives who decide to use it, so we really needed to drive its capabilities home to the viewer. The Affixxius concept the client chose shows not only the functionality of the software, but presents the software as a conduit for inspiration.
In the video advert we see different people in a range of locations, each suddenly getting a surge of inspiration from where they are when perhaps you might not assume it to be an inspiring place. However, each artists stops to draw something from their surroundings creating exceptionally unique designs and showing how this incredible app works.
Affinity allows artists to use the software remotely on a tablet, and unlike other competitor apps like the Adobe package, you can transfer or update your work in real-time to your desktop. This is where the video strap line, Draw. Inspiration. Anywhere. came from, as it doesn’t constrain artists to their desks like other designer applications.
Serif’s Managing Director Ashley Hewson says: “Affinity Designer for iPad takes all the power and precision of our desktop version and converts it into a truly stunning immersive experience.
“We’ve packed everything you’d expect from professional design software into an app that you can just pick up and take wherever you go, totally free from the confines of your desk or even your office.”
Affinity are the game changers in the design world, offering something completely unique to the designer, encouraging artists to be affiliated to Affinity rather than opt for an Adobe app. The video created has been a big hit across multi-platforms, with plenty of engagement on each. Comments mainly circulating around feeling inspired by what they saw, but more importantly how they are now looking to purchase the app, therefore ultimately the video is doing exactly what it was set out to do.
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