Posted on January 29, 2019
Just before we entered 2019, the Christmas season saw the launch of our first collaboration with Wolverhampton Wanderers FC to give a memorable end to 2018. This came in the form of their very successful Christmas advert, which received over 100k views within the first few days of being released. It now stands at an astonishing figure of over 240k views over all social platforms.
The Christmas advert involved WWFC stars such as; Rúben Neves, Rui Patricio, Adama Traoré, Raúl Jiménez, Rúben Vinagre, and club manager Nuno Espírito Santo. It also featured Club legend Steve Bull, and lifelong Wolves supporter (who is also the lead singer of Led Zeppelin) Robert Plant.
The advert followed the journey of a young fans beloved wolves teddy bear that was left behind at the Molineux, and was passed through the hands of Wolverhampton Wanderers’ greats, past and present.
Once Ruben Neves tracks down the lost bear, he hatches a plan with his teammates to reunite her with the cherished toy in time for Christmas.
This advert reached the hearts of not just Wolves supporters, but football fans across the country. It had a heavy impact, as the featured teddy bear was flying off of the shelves and sold out in the Wolverhampton Wanderers Megastore with just 48 hours!!
There was an abundance of positive feedback on the advert, with over 1,000 likes and comments such as,
“Such an awesome ad: ) fab work!!! Im buying that bear!!” and
“Magical - Absolutely great festive advert. Should be nationwide. Extremely well done to all”.
The team here at Affixxius loved every minute working on this project and would like to thank all of those involved.
It seems that all Wolves fans received the #GiftOfGold this Christmas.
If you haven’t watched the Wolverhampton Wonderers’ Christmas advert yet, take a look at the video below:
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