Leicester Tigers are one of the most famous and successful Rugby franchises in the world, very well known for their match day experience. The club were looking to create a piece of promotional apparatus that emphasised not just the skill and prowess of their team but the great atmosphere fostered at their Welford Road stadium every week. Most importantly the campaign was to help bolster a new group of season-ticket holders for the following season.
The #HearTheRoar campaign was born out of the need to portray the Leicester Tigers’ team as not just ‘larger than life’ heroes but also well-trained professionals with advanced abilities. Thanks to our award-winning VFX and production teams, we fabricated a virtual performance facility and vibrantly covered the powerful experience the team offers during their games.