Project: #RacingReimagined

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The world’s oldest and most prestigious racecourse plays host to the world’s newest form of racing. This film for the iconic Ascot Racecourse looks to portray the excitement and energy of the Shergar Cup through the acrobatic display of the up-and-coming phenomenon of drone racing! The hashtag #RacingReimagined has been used to help distribute the message that the film is looking to spread.
Typically know for its unique structure and growing popularity amongst the ‘new breed’ of horseracing enthusiasts. The Dubai Duty-Free Shergar Cup seemed like the perfect opportunity for us to do something completely off the wall and unlike any other promotional campaign ran by Ascot. The juxtaposition between the two sports and the sheer excitement of the footage captured by the drones made for exhilarating (and sometimes terrifying) watching and we couldn’t have been happier with the results.