Project: #RaleighForChristmas

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Looking to improve children's bike sales over the Christmas period, Raleigh bike's approached us to produce a video that would sit amongst their suite of other marketing collateral with the aim of improving brand awareness and generating new sales opportunities.
Looking to draw on the heritage of the brand and the nostalgia of getting a bike for Christmas, we set about producing a short emotive advertorial piece that would inspire people to re-engage with the Raleigh brand and choose a Raleigh Bike for their kids at Christmas.