Project: Aspirational to Inspirational

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Campaign Images
Leicestershire Fire and Rescue service came to us with the objective to create a video for their recruitment campaign. As this was their biggest recruitment drive in 5 years they wanted something to really stand out. A video that would engage the local community, portray the diversity of the fire service but ultimately showcase what being a firefighter truly entails.
The concept we came up with was based around a series of dramatic camera movements that would fly through different scenes depicting what the job of a Firefighter entails. The piece has been really well received by the Leicestershire Fire Service as well as the wider community with Social Engagement stats in the tens of thousands and attendees of recruitment events at an all time hight.