BituChem, one of the leaders in highway surfacing, asked us to come up with a creative that would be the driving force of their new brand overhaul. Part of a re positioning exercise for the brand, the video was to act as a mission statement for the brand.
After many weeks of research, the Affixxius team presented a narrative driven concept that boldly outlined what the brand represented. The project was ambitious seeing our crew travel all across the UK to capture some of the breathtaking scenery seen in this piece. A powerful campaign film with great potential and a team we've really enjoyed working with.