Long-standing client Leicester Tigers approached us with a brief to produce an animated explainer which would talk people through the basics of Rugby League. They were keen to stay within the realms of 2D animation and wanted it to speak so novices or people trialing rugby for the first time.
Our Motion Graphics team set out to design a style for the animation that would incorporate the clubs brand colours. We also developed a voiceover script which was then recorded with the famous Leicester Tigers player, Ben Kay. Part of a suite of content, the above video sets out to explain the basics of Rugby in a fun and engaging way.