Swim England approached Affixxius with the task of promoting their upcoming Big Swim series. A collection of events that encourage inclusive swim sessions for young children.
We developed a fun animation to bring the enjoyable elements of swimming to life. A video created mainly to engage with children directly, but also to promote the Big Swim and provide information. We knew that many children often feel intimidated by swimming, therefore this story-book style animated video takes viewers through a positive and exciting swimming experience, ultimately promoting both swimming and Swim England's upcoming events.