Ordnance Survey came to us with the idea of wanting to create a film to encourage healthy living and to raise awareness for children to get active. The message behind it is that the life expectancy of the younger generation is decreasing due to a lack of exercise and poor lifestyle choices. The Get Outside concept was used to portray this idea in the best way possible.
We had a real opportunity to create something that sat comfortably in the brand of Ordnance Survey but can break that normal level of convention and hopefully get that desired cut through across social media and more traditional forms of the press. We wanted to give a clear message and make a big impact with this project, and with the Get Outside concept, we believe we managed to do this successfully.