Project: Rumble Live

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Rumble Live approached us with a brief to promote their unique live-action gaming experience that was aimed at families and a wider younger audience. Keen to be the first to the market with their exciting new concept they tasked us with bringing together the best of the real and virtual worlds in an action-packed brand film.
Knowing a film of this type is a vital route-to-market in a contemporary, social-media-driven buying world we knew we needed to create something that was instantly engaging and inherently sharable. The film looks to introduce both the use of the outdoors and the game itself and places the bulk of its emphasis on this idea of transforming your persona for an hour, of stepping up and of being a hero.