SHOULD YOU BE USING YOUTUBE?
Youtube is a social platform where brands and influencers showcase their material. Whether it is a new advert from a particular designer, a product launch or even a how-to tutorial, Youtube is essentially a visual forum of trending video content.
When launching your video online it can be a bit bombarding, where is best to share? How do you share it? When do you share it? Most of our clients tend to ‘launch’ their video via Facebook, this is mainly because they tend to utilise that channel more than any other, in addition to this, Facebook actually gives the option of adding paid advertisement via a very easy platform.
Beyond uploading to Facebook and Twitter, some like to have their video on their own website homepage as well. This option requires a video host of some sort, the ones we often recommend Vimeo, Wisita or Youtube. However, we personally tend to prefer using Youtube for corporate clients, academic clients and even our own content. Youtube is not only very popular and easy to navigate around, it actually provides a lot of options in terms of SEO and keyword tagging. An additional bonus to using YouTube is that it is actually part of Google, meaning your video will end up on their search system, making it far easier for people to stumble upon it, or find it during a relevant worded search.
Making playlists and adding in trailer videos to your youtube channel, all with custom thumbnails, can help entice people to click the play button. This ultimates pushes them to more likely share across to their peers and various social channels. Youtube gives you many options now to add in affiliated links and calls to actions, which pop up during your video, you can also add clickable end screens with links to other videos and playlists on your channel. Youtube has come on leaps and bounds over the years, and whilst there will always be new video platforms, it’s always going to be a firm favourite to showcase video work.