'THE MOTOR CITY MEET UP'

PRODUCTION AGENCY: AFFIXXIUS
DIRECTOR: DAVID WHAYMAN
DOP: DANIEL EASTGATE
Cam Assistant: Eric Lam
MUA: Lorna Crowther
MUA Asistant: Sophie Scott
Stylist: Katherine Pickup
Stunt Coordinator: Matt Da Silva
Stunt Performer: Joel Conlan
PRODUCER: LIAM WADD
HEAD OF POST: PETE BLACK
Drone Pilot: Luke Gale
BTS: Jack Collin
EDITOR: FREDDY ANGELL
VFX: ANDY KIERNAN
MOTION GRAPHICS: JONNY NORTON

CREATIVE DEVELOPMENT

CAMPAIGN STRATEGY

SCRIPT DEVELOPMENT

CASTING

PRODUCTION

VFX

POST PRODUCTION

COLOUR GRADE

SOUND MIX

SOCIAL CUTDOWNS

DRONE CAPTURE

STILL IMAGERY CAPTURE

Today, Coventry City launch their 2026/27 home kit: the club's first shirt back in the Premier League in 25 years.

The brief wasn't another kit launch film. It was to plant a flag: Coventry as the Motor City, the club and its community right at the centre, told in a way this launch hadn't tried before.

The actual brief, word for word: "Make a dope video." No deck. No 40-page strategy document. Just trust, and a city with a story worth telling.

We took it.

One day, start to finish, at the Coventry Building Society Arena. Crews arrived at dawn and built a full studio inside the stadium: cityscape and automotive projections filling the backdrop, talent dressed head to toe in the new kit drip, home and away.

As the sun went down, the whole production moved outside. Drift cars ran Fast and Furious lines around the stadium, cranes swinging complex lighting rigs across the tarmac, stunt coordination locked to every pass, drones tracking from above. One location, one day, and a crew big enough to pull off both halves of it.

The kit carries the same story as the film. 1987, Coventry lift the FA Cup at Wembley. Almost 40 years on, the 2026/27 home shirt brings that day back: a four-tone jacquard stripe, fine navy pinstripes lifted from the original weave, Hummel chevrons on the shoulder. A stylised '1987' sits at the back neck, woven into the tape that touches the skin. Quiet, but it's there. Monzo takes the front of the shirt now, bright orange against the blue.

The shirt got the usual kit-launch debate. The film didn't. That's the part people actually shared: a city showing up for its own club, real drivers, real Icons, real Coventry, not a studio full of extras.

Fashion designer Antonia Bronze built a one-off Motor City jacket to mark the club's promotion, every result from the 2025/26 season stitched into it. It'll sit in the new COV Store at the Coventry Building Society Arena over the coming months, doing the same job the film does: turning a shirt into a story people want to stand in front of.