'THE MOTOR CITY MEET UP'

PRODUCTION AGENCY: AFFIXXIUS
DIRECTOR: DAVID WHAYMAN
DOP: DANIEL EASTGATE
Cam Assistant: Eric Lam
MUA: Lorna Crowther
MUA Asistant: Sophie Scott
Stylist: Katherine Pickup
Stunt Coordinator: Matt Da Silva
Stunt Performer: Joel Conlan
PRODUCER: LIAM WADD
HEAD OF POST: PETE BLACK
GRADE: Henry Howard
Drone Pilot: Luke Gale
BTS: Jack Collin
EDITOR: FREDDY ANGELL
VFX: ANDY KIERNAN
MOTION GRAPHICS: JONNY NORTON

CREATIVE DEVELOPMENT

CAMPAIGN STRATEGY

SCRIPT DEVELOPMENT

CASTING

PRODUCTION

VFX

POST PRODUCTION

COLOUR GRADE

SOUND MIX

SOCIAL CUTDOWNS

DRONE CAPTURE

STILL IMAGERY CAPTURE

TODAY, COVENTRY CITY LAUNCH THEIR FIRST PREMIER LEAGUE KIT IN 25 YEARS.

THEY DIDN'T MARK IT WITH A STRAIGHT KIT REVEAL. THE BRIEF WAS TO PLANT A FLAG: COVENTRY AS MOTOR CITY, THE CLUB AND ITS COMMUNITY FRONT AND CENTER, TOLD IN A WAY NO LAUNCH HAD TRIED BEFORE.

THE ACTUAL BRIEF, WORD FOR WORD: "MAKE A DOPE VIDEO." NO DECK. NO 40-PAGE STRATEGY DOCUMENT. JUST TRUST, AND A CITY WITH A STORY WORTH TELLING.

WE TOOK IT.

ONE DAY, START TO FINISH, AT THE COVENTRY BUILDING SOCIETY ARENA. CREWS ARRIVED AT DAWN AND BUILT A FULL STUDIO INSIDE THE STADIUM. CITYSCAPE AND AUTOMOTIVE PROJECTIONS FILLED THE BACKDROP. TALENT DRESSED HEAD TO TOE IN THE NEW KIT.

AS THE SUN WENT DOWN, THE WHOLE PRODUCTION MOVED OUTSIDE. DRIFT CARS RAN FAST AND FURIOUS LINES AROUND THE STADIUM. CRANES SWUNG LIGHTING RIGS ACROSS THE TARMAC. STUNT COORDINATION LOCKED TO EVERY PASS. DRONES TRACKED FROM ABOVE. ONE LOCATION, ONE DAY, ONE CREW BIG ENOUGH TO PULL OFF BOTH HALVES OF IT.

THE SHIRT CARRIES ITS OWN BIT OF HISTORY, A NOD BACK TO 1987 AND COVENTRY'S FA CUP WIN AT WEMBLEY. BUT THE STORY EVERYONE ACTUALLY SHARED WAS THE FILM: A CITY SHOWING UP FOR ITS OWN CLUB, REAL DRIVERS, REAL ICONS, REAL COVENTRY IN FRONT OF THE CAMERA.

THAT'S THE ENERGY COVENTRY ARE PLAYING WITH RIGHT NOW. TWENTY-FIVE YEARS OUT OF THE TOP FLIGHT, AND THEY COME BACK BY BUILDING A STUDIO INSIDE THEIR OWN STADIUM AND SHUTTING DOWN THE TARMAC FOR DRIFT CARS AT SUNSET. FAST, LOUD, A BIT MAD, ENTIRELY THEIR OWN.

GET BEHIND A CLUB DOING THINGS LIKE THIS.