THE
PROCESS
BRIEFING &
STRATEGY
Right from day one, you’ll be introduced to our Account Manager, Creative Director, and our Strategist.
There are two reasons for this:
Number 1 - You don’t have to keep repeating yourself. We want to live and breathe your brief and this means that we want to hear first hand what you love, hate and most desire in the world.
Number 2 - Our creative approach and our strategy go hand in hand. We believe that creativity is the single greatest determining factor in engaging with your audience, but this is only the case when the strategy for delivering the creative is right. Who are we speaking to? What drives them? How do we tap into their needs and really move them?
This strategy first approach means that all of our creatives will be focussed and underpinned by the data, giving you confidence that we are speaking directly to your key demographics.
IDEATION &
TISSUE SESSION
It’s time to get excited by creative.
Once we know who we are talking to and why, we’ll start working up top line ideas;
1-2 line headlines of possible directions we could take the creative.
All of these initial thoughts will be designed to work across the strategy that we develop for you - we just want to know what makes you tick.
How adventurous are you?
Which film would make you most proud?
What are you trying to communicate?
The tissue session will give you the chance to choose the sparks of ideas that you want to see ignited and extrapolated across your new strategy.
CREATIVE
PRESENTATION
+ UNIQUE FEEDBACK METHOD
Having understood your brief, analysed your audience and devised some original and inspiring creative, we’ll take you on a journey through what could be the new campaign you can’t stop showing off.
Our unique feedback metric will help to identify which of our approaches gets you and your team excited, which ideas feel the most unique and ultimately, which is the clear winner.
IN-HOUSE
PRODUCTION
What does in-house production mean?
It means that we have 95 percent of the talent of filmmaking under our roof.
We have two Directors, Producers, DOPs, Editors, Motion Graphics Artists and VFX artists that all work for Affixxius Films.
This means that every project is seamlessly delivered, removing unnecessary freelance costs, information loss or briefs not being met.
We think your budget should be on the screen, not hidden in external costs.
World class, strategy driven campaigns produced and controlled by a dedicated team who see the project through from start to finish.
Why would you want to do it any other way?
ACTIVATION & CELEBRATION
Once your film has been planned, shot and cut, it’s time to get it out there. Working alongside your media buyer, a strategy for getting your film seen will have been formulated from day one meaning there is a clear plan of action from the beginning of your campaign.
Whether we have the scope to broadcast nationally, through paid social channels, aligned with influencers, or on 10 foot high billboards, we'll work with you to ensure your campaign is seen by as many of the right people as possible.
Once the film is live, we’ll have a clear strategy in place to make sure it is poked and pushed in the right places to gain maximum exposure for as long as possible.
Then we celebrate. you’ve earned it.
review and repeat
Once the dust has settled, we always have a review meeting to go over what might need more focus next time, what went well and what went bloody amazingly.
This is so we can answer the age old question of: ‘What’s next?’
Your brand never sleeps so neither do we, your first project with us should be just the start of a journey, revolutionising the way you think about video and representing yourselves to the world.
Exciting huh?