"INSPIRE GREATNESS"

DIRECTOR: DAVID WHAYMAN

PRODUCER: LIAM WADD

PRODUCER: BILLY KING

DOP: DANIEL EASTGATE

VFX SUPERVISOR: ANDREW KIERNAN

COSTUME DESIGNER: KATHERINE PICKUP

MAKEUP SUPERVISOR: CARA BEVAN

ART DESIGNER: JESSICA JONES

FOCUS PULLER: ERIC LAM

DRONE OPERATOR: LUKE GALE

CAMERA OPERATOR: YOANN DESMOYERS-DAVIS

CAMERA OPERATOR: SAM DONVITO

STILLS/BTS: JACK COLLIN

EDITOR: FREDDY ANGELL

MOTION GRAPHICS: JONNY NORTON

VFX: ANDY KIERNAN

ACCOUNT MANAGER/EXECUTIVE PRODUCER: JAMES WILLIAMS

CREATIVE DEVELOPMENT

CAMPAIGN STRATEGY

LOCATION SCOUTING & PERMITS

CASTING

ART DIRECTION & SET DESIGN

WARDROBE STYLING

PRODUCTION

VFX & COMPOSITING

POST PRODUCTION

COLOUR GRADE

SOUND DESIGN & MIX

MOTION GRAPHICS

SOCIAL CUTDOWNS

STILLS & BTS CAPTURE

TCL WANTED THE SCREEN TO FEEL LIKE PART OF HOW ARSENAL FANS ACTUALLY EXPERIENCED THE TITLE WIN.

WE BUILT THE FILM AROUND FOUR REAL ARSENAL SUPPORTERS, A ROOFTOP ABOVE LONDON, AND ONE ENORMOUS TCL SCREEN. TWO DAYS OF PRODUCTION. FULL IN-HOUSE CREW ACROSS CAMERA, LIGHTING, ART DEPARTMENT AND CASTING.

PRE-PRODUCTION DID THE HEAVY LIFTING: SCOUTING AND SECURING A ROOFTOP WITH A WORKING LONDON SKYLINE, PERMITTING THE STREET PARADE SEQUENCES WITH ARSENAL, CASTING FOUR LEADS WHO COULD CARRY THE EMOTIONAL WEIGHT OF THE FILM, AND DRESSING THE SET UNTIL IT FELT LIVED-IN RATHER THAN STAGED. LAMPS, RUGS, DECK CHAIRS, AND A TCL SCREEN MOUNTED AT THE EDGE OF THE ROOF LIKE A MONUMENT.

THE PARADE WAS SHOT SEPARATELY AND COMPOSITED ONTO THE SCREEN IN POST. THE SCREEN CARRIES THE CELEBRATION INTO THE ROOFTOP, AND THE ROOFTOP CARRIES THE EMOTION BACK OUT ACROSS THE SKYLINE.

THE EDIT MOVES FROM A QUIET, BLUE PREDAWN INTO A SUNRISE FINISH. RED SMOKE, DISBELIEF, EUPHORIA, FOUR FRIENDS WATCHING HISTORY LAND IN REAL TIME. COLOUR, GRADE, SOUND DESIGN, MOTION GRAPHICS AND FINAL MIX, ALL HANDLED IN-HOUSE, ALL BUILDING TOWARD ONE LINE.

INSPIRE GREATNESS.

1 X 60 SECOND HERO FILM (9:16 AND 16:9)

3 X 10 SECOND CUTDOWNS (9:16 AND 16:9)

CAMPAIGN STILLS, INCLUDING KEY VISUAL

BTS STILLS