“WE ARE SO BACK”

PRODUCTION AGENCY: AFFIXXIUS

DIRECTOR: DAVID WHAYMAN

PRODUCER: LIAM WADD

EXECUTIVE PRODUCERS: TIM CABRELLI & MILES LATHAM

DOP: DANIEL EASTGATE

CREATIVE DEVELOPMENT

CAMPAIGN STRATEGY

SCRIPT COLLABORATION

CASTING

PRODUCTION

POST PRODUCTION

SOCIAL CUTDOWNS

STILL IMAGERY CAPTURE

LAUNCHING A MAJOR MOMENT LIKE THIS QUIETLY ISN’T AN OPTION.

THIS WASN’T ABOUT SAYING “WE’RE BACK.”
IT WAS ABOUT MAKING PEOPLE FEEL IT.

AFFIXXIUS PARTNERED WITH COVENTRY CITY FC TO CREATE A HIGH-IMPACT, MULTI-PLATFORM SPORTS CAMPAIGN MARKING THEIR RETURN TO THE PREMIER LEAGUE AFTER 25 YEARS.

BUILT FOR ONLINE AND SOCIAL, THE CAMPAIGN NEEDED TO MOVE FAST, HIT HARD, AND REFLECT THE SCALE OF THE MOMENT. EMOTION, ENERGY AND IDENTITY ALL HAD TO LAND IN SECONDS.

WORKING ACROSS CONCEPT THROUGH TO FINAL DELIVERY UNDER TIGHT TIMELINES, THE FOCUS WAS SIMPLE: CLARITY OF IDEA, PACE OF EXECUTION, AND NO COMPROMISE ON QUALITY.

SHOT ACROSS FAST-PACED PRODUCTION DAYS WITH A LEAN, IN-HOUSE TEAM, THE PROJECT PULLED TOGETHER MULTIPLE STAKEHOLDERS, TALENT AND MOVING PARTS WITHOUT LOSING MOMENTUM.

BECAUSE WHEN TIMING MATTERS THIS MUCH, THERE’S NO ROOM FOR FRICTION.

FROM A PRODUCTION STANDPOINT, THIS IS WHERE THE AFFIXXIUS MODEL PROVES ITSELF.
CREATIVE, PRODUCTION AND POST WORKING AS ONE TEAM. DECISIONS MADE QUICKLY. PROBLEMS SOLVED IN REAL TIME.

THE RESULT IS A CAMPAIGN THAT DELIVERS MORE THAN AN ANNOUNCEMENT.
IT CAPTURES A FEELING THAT SUPPORTERS RECOGNISE INSTANTLY.

BECAUSE NO ONE REMEMBERS A “CLUB UPDATE.”

THEY REMEMBER THE MOMENT IT HIT.

1 X HERO FILM (DIGITAL/ONLINE)

SOCIAL-FIRST CUTDOWNS (MULTIPLE FORMATS)

BEHIND-THE-SCENES CONTENT