"THE WORLD CUP" — HERO CAMPAIGN FILM

LEAD AGENCY: CYNC x AFFIXXIUS COLLAB
PRODUCTION AGENCY: AFFIXXIUS
DIRECTOR: DAVID WHAYMAN
DOP: DANIEL EASTGATE
PRODUCER: LIAM WADD
HEAD OF POST: PETE BLACK
EDITOR: FREDDY ANGELL
VFX: ANDY KIERNAN
MOTION GRAPHICS: JONNY NORTON
EXECUTIVE PRODUCER: JAMES WILLIAMS

CREATIVE DEVELOPMENT

CAMPAIGN STRATEGY

INTERNATIONAL VERSIONING

SCRIPT DEVELOPMENT

CASTING

PRODUCTION

VFX

POST PRODUCTION

COLOUR GRADE

SOUND MIX

CAMPAIGN STILL IMAGERY CAPTURE

TCL approached Affixxius off the back of an earlier project together, looking for a hero film to land during the World Cup. Tasked with creating something that felt true to every fan's experience of the tournament, Affixxius led the project from initial creative through to full in-house production and post production delivery.

The Creative Concept The campaign centred on a simple insight: for every fan celebrating, there's another watching their team go out. That heartbreak looks the same everywhere, even if the living room doesn't. The film follows three fans in three countries, each one absorbing a gut-punch World Cup result in their own home, with a TCL product woven into every scene.

Global Sports Commercial Production Affixxius managed the end-to-end production process across creative, filming, post production and delivery. The project included:

• Hero film production

• Multi-location shoot, dressed as distinct national settings

• Fresh talent casting

• In-house colour grading

• Campaign asset delivery for broadcast, digital and social

90" (BROADCAST & ONLINE)
DELIVERED IN 16:9 AND 9:16

CAMPAIGN STILLS