LEAD CREATIVE AGENCY: Affixxius

DIRECTOR: David Whayman
DOP: Liam Gummer
PRODUCER: Liam Wadd and William King
POST: Pete Black, Jonny Norton (2D) Andy Kiernan (3D)

Creative Development
Casting
Location scouting
Full Production
Edit
Grade
Music
Sound
Design
Graphics
VFX

We approached the creation of the Orbzii TV commercial with a strategic focus on enhancing the impact and effectiveness of their app launch campaign. Our analysis identified key areas for improvement in their existing creative work, ensuring a more targeted and hard-hitting approach to drive increased downloads and interest in the Orbzii platform.

Their current creative content, whilst visually compelling, lacked balance in highlighting the unique selling points of the app. To address this, we repositioned the spotlight on the app’s standout feature – the ‘Tinder for Holidays’ aspect, where users swipe for inspiration. This shift in messaging was aimed at creating a more engaging and memorable viewer experience.

Addressing tonal disparities, we aligned the aesthetic of the advertwith the high-end feel of the Orbzii brand. By seamlessly integrating the ad with the overall branding, we aimed to create a cohesive and impactful narrative that would resonate with the target audience.

Recognising the need to introduce Orbzii to a potentially unfamiliar audience, our creative strategy focused on clarity and explanation rather than mere entertainment. The commercial intelligently guides viewers through the app’s features, emphasising its convenience and unique offerings. Through a carefully crafted storyline, we aimed to spell out the benefits of Orbzii, ensuring the audience grasped the value proposition clearly.

In the end, our goal was to produce a TV commercial that not only captivates but effectively communicates the essence of Orbzii as the go-to travel app. The result is a visually stunning and informative piece that seamlessly blends with the brand’s identity, inviting users to experience the app with a streamlined strap and call to action all in one place: Dream, Plan, and Book.

“WORKING WITH AFFIXXIUS WE FOUND THEY UNDERSTAND OUR CONCEPT FROM THE BEGINNING AND WERE ABLE TO BRING OUT THE EXACT POINTS REQUIRED WITH A BEAUTIFUL FILM. THROUGHOUT THE PROCESS, WE HAD A SMOOTH BACK-AND-FORTH OF ITERATIONS FOR VO AND BRANDING MESSAGES AND WERE ABLE TO SIGN OFF WITH PLENTY OF TIME BEFORE THE DEADLINE. THEY LISTEN, ACT AND NOTHING IS TOO MUCH TROUBLE. THEY BECAME PART OF THE BUSINESS AND WE HAVE A FILM THAT CAPTURES THE BRAND REALLY WELL AND WILL HELP US TO TAKE OFF. 5 STARS, WOULD USE AGAIN.”

Scott Le Roi ‘Orbzii’