LEAD CREATIVE AGENCY: Treacle 7

DIRECTOR: David Whayman
DOP: Daniel Eastgate
PRODUCERS: Liam Wadd & William King
Post Production: Pete Black, Jonny Norton

Creative Development
Casting
Location scouting
Full Production
Edit
Grade
Music
Sound Design
Graphics
VFX

We’re thrilled to unveil the blueprint for an iconic TV commercial that will redefine the jewellery market. Our vision for SkyDiamond isn’t just about selling products; it’s about crafting an unforgettable brand experience. Picture a film that blends cutting-edge fashion, environmental consciousness, and a dash of rebellion—this is the essence of SkyDiamond.

Our narrative unfolds with two captivating models;individuals with a unique look and a powerful love story. Filmed against architecturally stunning backdrops, their story isn’t just modern; it’s a statement, a call to arms for a cause they believe in.

The presentation of SkyDiamond jewellery breaks free from conventions. No sterile shelves or display cases,instead the jewellery is showcased authentically, on hands, around necks, and in real-world locations. This isn’t about flaunting wealth; it’s about aligning with the wearer and the Earth. To bring our story to life, weweave carefully curated stock footage into the narrative,capturing global issues and reflecting the brand’s direction.

The music sn’t just a backdrop; it’s a thoughtfully gatheredblend of modern electronic sounds and atmospheric drones. Paired with a strong, youthful, and poetic voiceover, we’re not just selling a product; we’re selling a dream. The script doesn’t focus on offers or products but rather speaks to the ethos of SkyDiamond, mirroring the aspirations of our audience.

This TV commercial isn’t just a promotional piece; it’s a manifesto for a brand that believes in a better future. SkyDiamond isn’t about the jewellery alone, it’s about the dream. Bringing this dream to life was a pleasure and, collaboratively, we’ve established a brand style that is sophisticated, aspirational, and ready to leave an indelible mark on the modern audience.